When you bring customers to us, we do our best to keep the customers happy and loyal to our site by entertainment/triggers on the site and email promotion, notifications and information about matches, other members who have shown interest in their profile and suggestions.
This helps with not only increasing sales, but the lifetime of each user, which means you can receive commissions from your users for a long time.
The average lifetime of our users is 4 months, which should say a lot since the volume is high and some users are only checking out the site for a day and is not really looking for dates. So you can expect to see users that keep making purchases for years, that find the site entertaining.
For example, if you bring the same amount of registrations and buyers every month, the amount of sales build up month by month because of the recurring sales that long term users keep making.
Also, if you have a nice volume of buyers and take a week holiday, you will keep making commissions from your existing users while you take some time off.